In this episode of the podcast, Cy and Emily dive into the latest pre-roll industry report from Headset. They discuss how pre-rolls are exploding in popularity, especially in Canada where they now make up a third of all cannabis sales.
Cy compares Canada's love of pre-rolls to Ned Flanders' Canadian counterpart and his fondness for doobies. The hosts talk about the growth of the connoisseur pre-roll segment, which has fueled much of the category's growth. They also touch on the rise of multipacks and some of the production challenges in scaling pre-roll manufacturing.
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